Senior Digital Marketing Executive

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Mô tả Công việc
About CoderSchool
There is a huge shortage of engineers-100k in Vietnam, 1M+ regionally-CoderSchool will help to close that gap by providing high-quality, scalable online education that gets people jobs and changes lives. Since 2015, CoderSchool has helped learners from all walks of life learn the top skills to launch their tech career journeys, people who were once: students, marketers, accountants, teachers, creatives, and even former tattoo artists!
We do this by weaving together an interactive curriculum, passionate educators, supportive mentors, enriching work simulations, and a dedicated career success team to deliver positive outcomes.
At CoderSchool, we operate on 4 key principles:
Learners First: We make decisions that benefit our students first.
Always Learning: We focus on getting better.
WeMe: We put we before me. We take joy in the success of others. We support and help each other.
Honesty: Be honest with yourself, and others.
We are venture-backed by Monk's Hill Ventures, TRIVE, Iterative, XA Network, and iSeed Ventures.
About the role
We are looking for a Senior Digital Marketing Executive to manage and join our Growth team.
To be successful in this role, you should have hands-on experience with digital marketing tools, be versatile with data-driven decision-making, and "always be testing" creative ideas.
Ultimately, you will help us drive more prospective leads as well as maintain a strong and consistent brand through a wide range of online and offline marketing channels.
How you will add value and be successful (Responsibility)
Content Development:
Generate ideas to increase customer engagement to CoderSchool channels system (Website, Email Automation, Facebook, YouTube, Instagram, Newsletter, Blogs)
Explore ideas and write engaging and insightful content in line with brand identity
Optimize content considering SEO and Google Analytics
Create social content creation monthly/ quarterly/ monthly
Digital Development & Management
Execute tasks include planning, tracking, and analyzing the different marketing channels and campaigns
Prepare and allocate monthly budget to paid channels (Facebook Ads, Google Ads, LinkedIn, YouTube)
Manage/ Monitor Google Analytic, Google Ads, Facebook Ads with the agency
Optimize content considering SEO and Google Analytics
Vendors/Agencies management

Yêu Cầu Công Việc
Demonstrable experience in managing mixed marketing channels across earned, owned, and paid media channels
Strong problem-solving ability, including metrics-driven thinking, project management, and execution skills to manage a cross-functional team
Strong analytical skills with great attention to detail
Familiar with CRM tools (e.g. Mailchimp, PipeDrive, HubSpot) and data tools (Excel, Google Data Studio) is a plus
Having an open-minded mindset, always be learning attitude
Creative and design sensibility with strong customer-focused mindset
Minimum Bachelor's Degree major in Marketing, Business Administration or related fields
Having at least 3 years of experience in the Marketing field, experience in Technology, SaaS, Ed-Tech industry is a plus
A startup or new product experience is desired, but not required
Ability to write and converse well in Vietnamese and English

Phụ cấp khác: 13th month salary
Thời gian thử việc: 2 months probation
Cơ hội huấn luyện:
- Free Classes at CoderSchool - come experience the product that you'll be part of creating!
- Quarterly self-learning incentive. We subsidize 80% of your self-learning (anywhere, in anything) every quarter, up to a prescribed limit.
Độ tuổi:
Không giới hạn tuổi
Thời gian làm việc: Mon-Fri, from 10.00 - 18.00 (lunch time 12.00 - 13.00)
Đồng nghiệp:
- Talented, supportive, driven colleagues that are all focused on one thing - getting work done and delivering great educational experiences to our students.
- Your work really makes a meaningful difference in people's lives, no matter what department you're in.
Phúc lợi:
- Flexible vacation policy and work from home policy. We were one of the first companies to institute a full work from home policy in 2021 - and we saw our productivity;
Ngày nghỉ: Up to 19 annual leaves/year;