Job Description Summary
Main in charge in Flagship products.
Maximize the marketing impact by developing the new product&039;s integrated communication strategy and marketing KPI in accordance with the business and product strategy.
Promote continued marketing
communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)
Job Description
- Lead development of clear Vision, Strategies and Plans to build the brand Awareness, Preference and Differentiated Equity of assigned business portfolio.
- Develop the local adaptation or creation (as needed) of ATL development & BTL for the initiatives based on in-depth understanding of local consumers.
- Understand and influence Product Business Group to have clear Product Portfolio, Pricing Strategies and building blocks including annual business initiative calendar to deliver to business goal.
- Ensure excellent execution of plans from ATL to BTL and instore to deliver the business goals for campaign and for full fiscal year.
- Develop strategic
marketing leadership on Brand Communication, Local Initiative Launch Communication and ensuring excellence in execution.
- Manage effective communication with Business Heads, HQ and RHQ to ensure issues are quickly resolved, and Best Practices are shared on time. Develop gap closure plans together with
Product Marketing to deliver business goal
- Lead functional team to develop & execute holistic initiatives via LLP & IMC development & execution.
- Good analytical skills and high adaptability in a fast moving environment.
- Strong Marketing Planning, decision making and Execution capability in a fast paced electronics or FMCG industry.
- Strong knowledge and experience with Brand Building.
- Strong leadership and entrepreneurial spirit, Collaborative, Creative, resourceful & strategic minded.
- Possess a Degree preferably in Business, Marketing or the equivalent with at least 6 years of relevant marketing experience.
- Candidates should have experience in strategic marketing and managing people.
- Independent, self-motivated with excellent interpersonal and communication skills.
