Lương, Bảo hiểm YT-XH, Môi trường làm việc
chuyên nghiệpBrand managers are responsible for developing brand initiatives, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. Brand managers are focused on achieving brand business objectives in the short and long term.
Responsible for achieving Brand objectives with respect to sales volume:
- Manage external agencies and suppliers (expert partners)
- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends
- Propose and monitor brand activities in order to address identified brand issues
- Drive brand activities in order to satisfy consumer needs
- Oversee and input into the development of operational brand plans
Drive innovation and creativity in products and brand activities:
- Explore new business opportunities for the brand expansion
- Analyze and propose relevant research studies
- Increase brand awareness of categories
- Ensure the application of the best practices of brand management tools
- Increase consumer engagement in all effective
communication channels
- Utilize research data/findings and market information effectively
Implement A&P Budget effectively to ensure ROI
- Control brand support expenditure
- Improve brand profitability through implementing cost control measures
- Manage the impact of each cost element on brand profitability
- Strategic thinking (sound attention to details without losing focus on the big picture)
- Good articulation & conceptual thinking and strong
project management skills.
- Ideally 3 years of Marketing experience preferably for FMCG
- Experience developing concepts and product innovations.
- Proficiency in English.
- Bachelor degree in any discipline
- Demonstrated high performance in project management
- A considered, analytical approach to working with concepts, consumers, problem-solving, stakeholder management
- Analytical thinking and critical thinking.
