·Overseeing and developing marketing campaigns.
·Managing campaigns on social media.
·Conducting research and analyzing data to identify and define audiences.
·Updating databases and
customer relationship management (CRM) system.
·Writing and proofreading creative copy.
·Assisting in the formulation of strategies to build a community of engaged customers.
· Planning and monitoring the ongoing company presence on social media (Instagram, Facebook ETC.).
·Launching optimized online adverts through Google Adwords, Facebook ETC. to increase company and brand awareness.
·Being actively involved in SEO efforts (keyword, image optimization ETC.).
·Providing creative ideas for
content marketing and updating the website.
·Collaborating with designers to improve user experience.
·Measuring the performance of
digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends ETC.).
·Acquiring insight into online marketing trends and keeping strategies up to date.
·Maintaining partnerships with media agencies and vendors.
·Other assignments by directions of the Line Manager.
Additional duties:
·Assist with Hylo on social media management and customer inquiries.
·Assist with on-ground customer service at all Hylo outlets.
·Assist the marketing manager
· I.E talking to suppliers and picking up supplies cutouts for events.
·Working with operations to ensure events are carried out efficiently.
·Assist with the design team, so artwork is created and requested in a timely fashion
