Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.
STRATEGIC THINKING, PLANNING
- Market understanding and analysis with the strong sense of change fast, smart failure and keep changing.
- Develop a marketing plan based on understanding the market, distribution needs, products and business requirement, objectives and KPIs.
- Develop the communication approach and activities with different target audiences (from internal, salesforce to mass audience) for different purpose from product launch, marketing support for sales etc...
- Develop a product launch plan with understanding different product segment, target customers and market trend and working with product to ensure the right product proposition for communication.
- Understand different distribution teams & needs to develop and deliver appropriate sales enablement tools to support sales and recruitment (for sales)
IMPLEMENTATION & MANAGEMENT
- Manage the team to work and implement on all initiatives, activities from product launch, marketing support for sales activities & sales recruitment of different distribution channels
- Lead creative development to answer different passion points for different target segments based on the approved communication approach & frameworks
- Ensure to supervise team and establish performance specifications, cost and price parameters, market applications and sales estimates
- Ensure to supervise team to measure and report performance of all activities including ROI & KPIs
- Oversee new and ongoing marketing and advertising activities
- Monitor activities rolled-out and target reactions and proactive propose improved/ adjusted plan quickly when needed to catch up with the situation & market trend
- Be marketing representative and leading all conversation with other business stakeholders to ensure the implementation being aligned, cascaded and supported well from other stakeholders.
- Responsible for all aspects of projects including meeting deadlines, time management, budgeting, campaign analysis and tracking/ monitoring
- Establish and articulate project scope, strategy and objectives to internal stakeholders and key leadership
- Manage both inhouse & outsource creative production for both online and offline marketing assets, content production
TEAM MANAGEMENT
- Encourage and inspire subordinates to deliver all the execution plan with quality.
- Take corrective action with subordinates when performance needs improvement, provide coaching and support when necessary.
- Help subordinates to develop their career roadmap.
- Empower subordinates with specific assigned projects.
- Be a role model for subordinates.
- Oversee team operation and keep updating team activities to match with work requirement: re-allocation human resource, restructure team, work allocation, update working process and risk management .
Review and update functional operation manuals and functional risk control.
Job Requirements / Yêu cầu
- At least 8 year of experience working in multi-national Marketing Dept. or Advertising Agencies
- Fluent in English and Vietnamese
- Proven ability at planning either account planning in Advertising Agencies or brand/ marketing planning in the similar roles with at least 03-year experience.
- Proven ability to develop marketing planning with strong logical thinking and deep understanding of business objective, marketing need/ trend to propose practical, relevant activities from both on social, digital and offline.
- Strong analytical skills partnered with a creative mind
- Ability to communicate & manage the conversation with all levels of an organization comfortably
- Up-to-date with latest trends and marketing best practices, especially on social channels
- Agile spirit and be able to adapt with fast change
- Degree in marketing or a related field
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
