Marketing Manager

Marketing Manager

The ideal candidate will lead marketing campaigns, evaluate marketing performance through various metrics, and ensure smooth collaboration among internal teams. The Marketing Manager needs to have a strong Marketing background with good strategic thinking and excellent communication skills. Responsibilities:

• Develop marketing strategies including direction, master plan & marketing campaigns; prepare all types of research to support the marketing strategies
• Monitor the progress, budget and quality to make sure the Marketing team is on the right track
• Prepare and monitor the marketing budget (P&L) on a frequent basis (monthly, quarterly & annually) to ensure the budget is allocated wisely (for all aspects from UA - Branding - etc.)
• Give final approval for all marketing materials: master banner, banner, clip, TVC, owned media, etc.
• Supervise the UA process & understand all traffic sources, ensuring the delivery on appropriate traffic channels
• Manage critical partnership with Facebook, Google network, media, etc.
• Manage and develop local Marketing teams to deliver excellent Marketing activities
• Regularly report and update road-map to the management team, measure and report on the performance of marketing campaigns
• Provide detailed market insight and user's behaviour for relevant markets

• At least 8 years of proven working experience in Marketing, especially experienced in mobile game publishing is a big plus
• Strong Marketing background
• Demonstrate ability to effectively manage and optimize acquisition budgets with clear ROI targets
• Data-driven and result-orientated
• Proactive and highly accountable
• Experience in building and managing a team
• Excellent strategic thinking and communication skills
• Have practical experience with attribution tools
• Sufficient English skills
• Willing to travel to South East Asia countries