Description
• Manage the development and planning of the marketing strategy
•
Design marketing campaigns that will drive both user acquisition and user retention
• Manage budget allocation between promo cost and media mix that best suits business objectives, across both online and offline channels
• Own the relationship with Ops and other internal functions (Product, IT, Marketing, MBI) to ensure alignment and secure the support needed
• Perform data monitoring and analysis daily/weekly and provide recommendations based on consumer insights
• Organize
market research and report results to the business
• Identify and/or review potential co-partnerships that are of brand fit to Momo and negotiate for mutually beneficial terms.
Requirement
• Bachelor degree preferably with a focus on Marketing, Advertising, Communications, and/or Business Administration
• Comfortable with designing, executing and tracking successful
digital marketing campaigns (SEM/SEO, email marketing, social media campaigns), integrated marketing campaigns, mobile marketing, and direct marketing campaigns
• At least 3-5 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns
• Familiar with the F&B/Ecommerce/ Fintech market and able to draw on local nuances to design marketing activities that are highly relevant to our customers
• Proven track record of success in achieving targets on time in a rapid growth and start-up environment
• Relentless in driving growth and able to embrace and tackle challenges
• Able to work independently and effectively engage and influence relevant stakeholders to achieve targets
• Resourceful and creative in coming up with ideas that complement different channels to reach, engage and grow the business
• Highly detail-oriented & to ensure the quality of all marketing materials and communications
