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Responsibilities
Ecommerce & Affiliate Planning (60%)
Develop strategies and makes in-depth recommendations based on a strong grasp of analytics, eCommerce
Affiliate marketing & Influencers Affiliate Campaign
Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
Able to organize & delegate, sensitive to needs & problems of reporting staff - works across buying & planning issues
Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships
Supervise and plan e-commerce animation plan implementation (promotions, exclusive deals, special offers, live shows ...) in line with local market needs and competitors' benchmarks
Monitor sales trends and evaluate forecasts through an analysis of key performance indicators (KPI), prepare reports, and share the results with the central planning and the e-comm corporate team
Work closely with the KOLs/KOCs team on commercial planning, and operation. Especially, Client stakeholders within the
marketing team to ensure brand consistency
Transform data into actionable, easy-to-read output to drive business decisions, insights, and outcomes
Business & Data acumen in managing PnL of Project and Category revenue.
Analyze data and structure relevant information for the client's benefit, in line with business indicators specific to their industry(eg: FMCG, retail,...)
Performance and Optimization (40%)
Timely execution of promotional levers to deliver against strategic category goals
Optimize promotional effectiveness on eCommerce Campaigns, specific Affiliate Programs, and collaboration with KOL/KOCs to win D.day and achieve PnL monthly
In charge of campaign implementation, and budget management on relevant eCommerce platforms (Tiki, Shopee, Lazada....), other online acquisition channels: affiliate marketing,
social media (Tiktok Collection),...
Work closely with E-Retail partners & Vendors to ensure smooth cooperation while implementing the campaign
Forecast sales performance trends (GMV, ROAS), provide solutions on optimization and quick actions to meet the KPIs within a very tight period
Responsible for regular reports on Ecommerce campaigns (daily, monthly, campaign) and handling ad hoc tasks if any
Monitor competition and provide suggestions for improvement
Experience and Requirements
At least 3 years of experience in a Media agency or eCommerce
Ability to manage flexible work timings, manage client lead-time, and requirement
Complete knowledge of eCommerce procedures and techniques
Experience in handling Shopee | Lazada | Tiki Affiliate Activities on the Client side or on behalf of the Client (E-commerce team in the Agency)
Knowledge of industry web analytics tools - Google Analytics, Studio, Tableau,.. is a plus point
Strong analytical, problem-solving skills, presentation & Leadership Skills
Excellent managerial qualities and possess strong interpersonal skills
Diversity Background from IMC to Digital & eCommerce will be strong advantage
Here at Publicis Groupe Vietnam, our interview process will be:
Apply via Glints
Screening interview with our recruiter
Interview with our Hiring Manager
Test
Final interview
