SKINETIQ is a direct to consumer beauty brand distribution and development company with a passion to create innovative products to serve our dynamic consumers in the region. We are currently distributing most favorable fast -growing well-known skincare brands in Vietnam.
In order to serve the upcoming launch of our new brand in Vietnam, we have an immediate opening in our team for a
brand manager who will be based in
Ho Chi Minh City.
ABOUT THE JOB
- Manage the marketing strategy and brand plan including launching new product and managing portfolio of existing product.
- Lead all operational implementation across the parameter of the marketing mix
- Push growth on the brand/product(s) through the development and implement of advertising and online retail excellence developing effective consumer promotion campaigns
- Ensuring consumer trends, insights, path to purchase and behaviors (online and offline) are integrated into decision making
- Inject local insights into the adaptation of international product's concept and communication material to meet the insight of the local consumers.
- Manage A&P budget for brand/product(s) and ensure sales forecast accuracy
- Analyze market and consumer data and make recommendations to management to reflect into business strategy and plan
- Own media channel strategy & execution, drive digitization as leading edge of the brand/products
