This role is responsible for providing visibility and transparency for country Ecommerce (Ecom) buying metrics to maximize the sales, profitability and brand equity of this direct to consumer channel. This incumbent is expected to provide forecasting and in-seasons article management in addition to buying analysis for Ecom and drive fact-based decision making.
KEY RESPONSIBILITY:
• Support the implementation of key strategic priorities for Ecom in the country in line with the business and Ecom strategy.
• Drive forecasting article detail and segment responsibilities for the brand on .com, App, and Marketplace ecosystems.
• Forecast against Open-To-Buy for Ecom in collaboration with the wider Ecom country teams
• Partner with Ecom Analytics teams to build, deliver & interpret regular (Daily/weekly/monthly/quarterly/seasonal) category business & trading updates
• Deliver best practice end-to-end in season management including management of best sellers and worst sellers, in season stock cover management, in season reactivity including but not limited to:
• Synchronize, steer and own forecast in the channel by countries.
• Drive and benchmark KPIs on productivity, sell thru, and revenue targets.
• Collaborate with Assortment
Planning team to implement product mix according to share of business, share of categories, gender mix, etc, for Ecom business
• Review and implement the right buying analysis for Ecom business
• Review size ratios for the new season and take necessary corrective action prior to order placement.
• Analyze sales report and take necessary action. (pre-, in- and post-season).
• Minimum 3 years of experience in e-commerce buying or merchandising
• Strong business acumen with excellent analytical skills
• Excellent
communications
• Strong collaborating and influencing skills
• Ability to challenge the status quo and drive
continuous improvement.
• Fluency in English
• Exposure to managing multiple markets will be a plus
• Industry: eCommerce business background is an advantage
